Wednesday, April 27, 2016

GAIL Indian Speedstar - An CSR Initiative To Strengthen the Sport of Athletics

As you all know I have been associated with various CSR activities at my workplace & also covered various events on social causes & corporate responsibilities. Also, I have been writing about various initiatives from corporates & NGO's. Today I will talk about one of the unique & recent initiatives from GAIL - A government undertaking public sector organization. GAIL (India) Limited has embarked on a grassroots athletics program GAIL-Indian Speedster which is aimed at unearthing young talent across the length and breadth of India. GAIL (India) Limited and National Yuva Cooperative Society (NYCS), launched a grassroots athletics program GAIL Indian Speedster on the 22nd of March, 2016 at the Constitution Club of India, New Delhi. 

National Yuva Cooperative Society has tied up with Anglian Medal Hunt Company as its Technical Partner for The GAIL Indian Speedstar project. The persisting, epoch-making attempt before - focused grassroots program aims to create a pool of athletes with knack which will possibly bring honor for India in track events at the highest echelon of sporting events - the Olympics 2020/2024.

The reason to launch this program is to identify, select and nurture the hidden talent in athletes. The targeted age group is 11 - 17 years in 100m, 200m, and 800m track events across.

A panel of eminent sportspersons like P.T Usha, Rachita Mistry, AnuradhaBiswal& Kavita Raut have been appointed in the selection committee to support selections and guide coaching camps. As members of the selection committee their role would include creating the selection criteria or the GAIL-Indian Speedstar program, and developing the training plan and module for the selected athletes at the National Level.

‘Legendary athlete P.T. Usha launched the initiative alongside the organizers DrAshutoshKarnatak,Director (Projects), GAIL (India) Ltd, Rajesh Pande – President, National Yuva Cooperative Society Ltd (NYCS) and Maneesh Bahuguna- CEO, Anglian Medal Hunt Company.

District trials were conducted under the watchful eyes of coaches and selectors, appointed by the selection committee. The selection of the athletes was based on talent identification and selection criteria set by the selection committee.

Initiatory, in its first year, earlier this year with initial trials conducted at 55 districts across 10 states in which more than 25,000 children participated out of which 850 children made it to the State level. Shri Dharmendra Pradhan, Hon. Minister of State (I/C) Petroleum and Natural Gas, Dutee Chand, AnuradhaBiswal and Purnima Hembram; selected ambitious young athletes from Bhubaneswar, Odisha. 14 children have qualified for the National level trials while Shri Dharmendra Pradhan Ji, praised and motivated the selected candidates for National level trials Camp and Selection. The first State level camp and a trial was organized on 27-28th of February in SawaiMaan Singh Stadium, Jaipur where 60 boys and girls participated out of which 4 have qualified for the next level. The state trials were held in Odisha (14 Selection), Delhi (28 Selection), Kerala (28 Selection) & Jharkhand (4 Selection)followed by Maharashtra and Gujarat in the last week  of April. 

The shortlisted children from the State trials will then participate in the National camp and selection which is scheduled to be held in May 2016 at Jawaharlal Nehru Stadium, New Delhi. Shortlisted athletes from state trials will attend an intensive national level camp. At the conclusion of the coaching camp, final trials will be held. Winners will be selected based on the qualification criteria and their potential. The winners will be given extensive training throughout the year. The top 9 athletes will then be provided with a world class coaching for over a period of 5 years with an ultimate objective of one of these athletes to represent India at the Olympics.

Obstacles don’t have to stop you. If you run into a wall, don’t turn around and give up. Figure out how to climb it, go through it, or work around it. Gail (India) Limited ‪#IndianSpeedstar is a track to showcase your caliber. Come and be part of # ‪#GAILRaftaar & showcase your talent. You might end up representing India at International level. 

Watch Treasa sharing her winning moments & her future plans for Tokyo Olympics:

For more information on Gail-Indian Speedstar please visit
All Images courtesy:  GailIndian Speedstart Facebook page

Wednesday, April 13, 2016

Launch of IndiPR- An Automated Influencer Platform

As a Business & Start-ups blogger, I get opportunities to attend various Entrepreneur Tech conferences & Web summits meeting a lot of startups & entrepreneurs. When I discussed with them which one is the latest & most cost effective way marketing. Most of them agreed that the Content Marketing & Blogger Media Outreach are the most effective way of online branding & promotion.

These days thousands of businesses, products and services are launched every day across the world. When these products go live, a Press Release is usually the first order of business. Recently one of the top Indian blogging directory & digital company IndiBlogger Launches - A self-learning engine that automatically targets the right publishers. Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours. is built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.” assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much-needed conversations around the product, driven by internet users on influencer platforms like blogs.One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With, you don't have to worry about any of this as the system just needs your Press Release. The rest is history!”

In the future, will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

Renie Ravin, the Founder, and CEO of IndiBlogger says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Based on my experience with this new system, it's a unique innovation in the digital world of content marketing which will help influencers & brand to connect in a short span and promote their business to the right audience within 72 hours. So if you are looking for overnight promotion of your brand , can be your ultimate destination . So what are you waiting for ? Feel free to share your feedback & experience with IndiPR in the comment section.

For more information on IndiPR please contact :
Anoop Johnson

Phone - +91-9900-001655 or 0124-4891498

Monday, April 11, 2016

Yelow - The Best Place to Buy your personal care products

Today In this post I am going to write about the new online bathroom for the E-generation. Welcome to an online shopping portal for  your personal care products : is planning to change the way India shops offering an engaging & exciting platform & in turn make India a safer and more Hygienic country.

What is YELOW?
Yelow is a personal care concierge service that takes care of our everyday essential products. A smart lifestyle E-Commerce platform, Yelow enhances the users’ shopping experience through innovative product filters, smart recommendation and an easy-to-pick kit based system. An intelligent product tracker keeps a record of all your essential products, the usage cycle and reminds you well in time to reorder so you never run out of these when you need them the most.optimistic to change the way India shops offering an engaging and exciting platform and in turn make India a safer and more Hygienic country. 

Why do we need YELOW?
No one likes a worn out toothbrush first thing in the morning, or shaving blades that are rusty or a last minute dash for sanitary napkins at midnight. With Yelow, once you register and build your kit, you never have to remember to buy your personal care products ever again nor will you ever run out of any of them. In the thousands of products available today in the personal care segment, Yelow will help you find the right match. Apart, making sure the same product is always available at your nearest store is never a guarantee. So “Yeh-low”!

Who is YELOW for?
Are you
  A smart, educated shopper who likes to pick the right product out of the thousands of options available?
  A young working couple who do not get the time to make a shopping list and hate last minute run to buy these?
  An urban Indian who wants to be educated and stay hygienic always as regards to the personal care products?
  An aspiring Tier II and Tier III city citizen who likes the best products in the country at your doorstep regularly?
  A teenager who wants to know & buy the product you need, within the comfort of your room?
  A nonchalant individual who would like someone to help make him a Ready Kit, which takes care of his basic needs?

Yeah? Well, then Yelow is for you!  

YELOW- How it works Watch this Video: 

Did you place an order from please share your experience in the comment section. 
Yelow Exhibitor - Alpha Class of 2016

Saturday, April 9, 2016

FutureCrux - GoogleMap For Careers

In series of  my posts for business & startups , here I am presenting my new post on one of the unique web based product I found in SURGE 2016 . Recently SURGE, a Web Summit had seen the participation from various new startups & E-commerce companies in the month of February 2016 in Bangalore. FutureCrux was one of the most innovative and popular product designed and developed by Innoneur IT Ventures, to bring an end to the age-old question – ‘Have I chose a career path that is right for me and gives me work satisfaction?’ If your answer is in negative or even if you are in a dilemma, then FutureCrux, a product developed by Innoneur can help you turn what you love doing into your dream career. It is simply a ‘Google map for Careers’. Confused?  

FutureCrux helps you in pursuing a career you dreamt of! 

It uses an algorithm to come up with a graph based on individual’s experience, knowledge, strength, career prospects and other criteria as applicable. This graph, in turn, helps to match the candidates with the best fit career for them. Unlike other products, this is meant to be your companion for life.

According to Gallup’s analysis, 91% of employed Indians are not psychologically committed to their work. Deloitte has also backed up this shocking revelation in its Global Human Capital Trends report which says, 79% of people have a severe retention and engagement problems. The major reasons analyzed have been poor performance management system, ineffective people’s manager and lack of open door policy. 

FutureCrux takes most of these factors into consideration before drawing a graph for an individual. In order to make an analysis based on these parameters, FutureCrux has been designed in a 3 tier structure to provide job seekers with the most apt career choice based on what they are good at. In the first tier, they provide data-driven insights to give a clear picture of where a person stands in his career currently. The second tier becomes actionable where next course of actions are suggested based on the data generated and with an easy access to the domain experts and service providers. The final tier gets the person connected to the employers of the industry where the person can excel.

FutureCrux helps you to minimize the gap between choosing a career and work satisfaction. The founder of Innoneur, Sijo J Louis says that the idea behind developing FutureCrux is based on his own personal experience. He had experienced both a highly satisfied job and an unsatisfying one. He very well knew that peace at work can only be attained when passion and work come together. He identified the gap and nurtured the idea of FutureCrux to bridge the same. He remarks, “I experienced the big difference between doing something one is passionate about and otherwise - something that comes naturally to you vs otherwise. Though I had a fair idea about my abilities, knowing how my strength could be translated into something bigger was different. With time, I did figure out what I’m passionate about. I had really wished for this solution after having tried the existing ones (then). I realized there were gaps and not all parts of the ecosystem were talking to each other. Of-course, the original idea was slightly different and it took shape with time-based on my research-and-informal feedbacks after speaking to a lot of people at different stages of their career.”

The soon to be launched product is currently in private beta. It will soon be available as web app and mobile app for iOS, Android and Windows. So, wait eagerly for this useful app that can mold your career the way you have always wanted it to be.

About company:

"Innoneur IT Ventures Pvt Ltd, founded by an Oracle alumnus, started its operations in the year 2014 with a clear vision “To Improve the quality of life through technology”. The company is based out of Trivandrum with a partner office in the USA. It specialises in web products and device-specific online applications. Innoneur works with a client through different stages - from an idea to the live product. After doing projects for clients based out of USA, it is now focused on building FutureCrux, a product for the Indian market with global ambitions. Few of the accolades it has received during this short period of time are: selected as Microsoft Bizspark Startup, selected for the IBM Global Entrepreneur Programme, showcased on Ten Innovate, one of the winners of Notable Solution prize in Azure Rider contest organised by Microsoft, selected for SURGE 2016 as Alpha startup (Web Summit’s first conference in India - It’s been called “the best technology conference on the planet”), mentioned in Owler Reports."

For more info on Futurecrux connect with Sijo J Louis 
Cell 8129 466 999
Company Website
Product Website

Monday, April 4, 2016

The Entrepreneurship Summit 2016- A Global Milange for #Startups

Recently I got an opportunity to attend the most popular E Summit at IIT Bombay organised by their E-Cell. In last few years, we have seen an emergence of various successful startups in India. No wonder most of them are the brainchild of IIT'ians. Do we ever think why our IIT'ians are getting so much success in such avenues? This is not something they do it in few days. It is all part of their education during the engineering. The events like E summit are conducted by IIT Entrepreneurship cells and have seen various successful seasons in last few years. It was also the one of the events which had received appreciation & kind patronage from the officials of "Make In India"  initiative , as well as UNESCO. Also, it is one of the largest event organised by a student body in recent time with the theme of " The Global Milange".

The E Summit saw the presence of various popular Entrepreneur's & industry experts from various economies across the world. The UK, US & Singapore to name few. The summit was consists of various Workshops, expert sessions , competitions & networking sessions.

This year our financial minister has given various exemptions in Income tax to the startups. It's a good move in favour startup ecology in India. The Indian economy has seen a significant growth in terms of contribution from startups & SMB's across the sectors. In order to sustain the same momentum, we need to ensure that the all startup have a single window clearance & other benefits to leverage the current boom in the industry. Recently we have seen the success of few of the startups in various sectors. OLACabs, Box8, Flipkart, Snapdeal, Paytm, are few examples in recent time. The E Summit had various Start-Up superstars in the panel.

The Summit was a perfect amalgamation of things which we need to know to start our business ie, entrepreneurship. Such events inculcate the passion for the entrepreneurial spirit. All enthusiastic people joined this event to not only to get encouraged but also so to learn from the success of  various entrepreneur in India in recent times. I enjoyed my visit to the E Summit at IIT Bombay. Learned a lot about startups , their challenges, current trends, some mind-boggling advice & other aspects. 

So hope you guys enjoyed my post on Entrepreneurship Summit & startups. I will be now regularly writing on business , startups & current market trends. So keep watching my blog & thanks for the support.

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