Friday, May 29, 2015

Ping Pay: A Multi-social Mobile App from Axis Bank

Today we live in the world of social media which is basically the part of so-called emerging Digital world. People are using digital media for everything. In recent years, we have seen various innovations in online banking domain & NCPI's IMPS or Immediate Money Transfer is one the most popular innovation last year. All  banks are also trying to use social media as an option or substitute for the traditional way of banking. Recently I have been invited for one of the similar initiatives by the one of the major private bank in India "Axis Bank " which is also one of the  FORBES Fortune 2000 companies in the world this year. I was one of the privileged bloggers from Mumbai who got the opportunity to interact with the IT & Development team of Axis bank which includes the creator of their newly launched mobile App.

"Axis Digital" event was conducted by Axis bank in association with Blogadda at their corporate office.
Bloggers Interacting with Axis Bank Official

Brief About "Ping Pay App":
PingPay is a multi-social application by Axis bank, which allows its user to transfer funds seamlessly to anyone they are connected to using WhatsApp, Facebook, Twitter, Email & phone contact list.
It provides a unique multi-social payment solution to enable customers, especially the youth & smartphone users more frequently for money transfer, mobile recharge using social messaging channels.

Ping Pay has been developed in partnership with Fastacash, a Singapore based, venture-capital backed firm. It's technology enables value(money, airtime, coupons, etc) transfers, along with digital content across any social or messaging platform. It comes up with various security features like SIM locking, Device locking, OTP which ensured that all your transactions are safe & secure.

How To Register on PING PAY- Registration Process 

You need to download the app from play store, then follow the below infographic to register your account on Ping Pay.

Features of PingPay -Social Banking: 

  1. You can Send Money socially 
  2. You can ask Money socially
  3. You can send Recharge socially
  4. You can ask Recharge socially
  5. You can Open a Saving Account with Axis
  6. You can check your account balance anytime on Ping pay
In my opinion, such application provides  people to be more digitally & socially connected.
Also, serve as a better platform & rich user experience in terms of banking. Ping Pay act as an entry point for Non-axis customers as well, which is actually a good way to get new customers. Overall the event was very interacting, we asked lots of queries on application features & usability. Some bloggers gave ideas to improve & add features like bill payments apart from recharges to be used as a utility bill payment solution for all services. Axis officials confirmed that they are working on next release & will surely come up with more features in next version. So stay tuned for my next post on Axis bank. 

Hope this application will change the way we do banking. Are you using PingPay for money transfers & recharges, please do share your experiences in the comment section. 

This post is about 'Digital Axis' meet conducted by Axis Bank in association with 
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