Monday, December 22, 2014

Max Life Insurance ‘i-genius Young Singing Stars’ Grand Finale -Event Coverage

Recently I got an opportunity to cover a Musical event at Taj Land Ends ,Mumbai .The event was hosted by one of  the leading insurance company Max Life Insurance in association with Universal Music Group on December 17 ,2014.
About the Event :

Blogadda invited some selected bloggers from Mumbai to cover the event .To start with my coverage let me elaborate on structure of whole contest . ‘i-genius Young Singing Stars’  was launched as a  singing platform for aspiring children aged between 8-15 years  in two categories - i-Genius Junior (8-11 yrs) & i-Genius Senior (12-15 yrs) .All children across India from various government ,public /private schools had participated in this contest  .The interesting fact about this contest was there were more than 1.26 lakh registration out of  which 30 K registered there voice on IVR . Top 10 finalist were selected after digital auditions through video conferencing which was evaluated by Jury.Selected finalist got mentoring from Brand ambassador's of  event India's most respected singer & music composer "Salim Merchant " &  India's biggest You -tube sensation  "Shradda Sharma " .

Live Coverage : 

The event was shceduled to  start at 6:00 p.m. ,but because of high alert in mumbai ,which was later contributed by traffic which caused  an unpredictable delay of 1:30  hour .The event  started at 7:30 ,with 1 min silence for all  children who died in terrorist attack in Pakistan ,a nice gesture shown by organisers to give condolence's to all victims of phesawar attack . 

Later on the start was triggered by famous singer  cum anchor Mansi Scott with an amazing song .It was a stunning start of the finale ,all jury members for the contest were sitting in front row  including  Salim Merchant ,Shradda Sharma & Devraj Shanyal .

As a brand ambassador,Jury member & mentor Shraddha sharma took over the audience by his awesome voice & performances one by one .

Now it was turn for Salim Merchant to give his performance ,but he was little bit affected by the incident of terrorist attack in pakistan lately & so with heavy heart he performed on a song as an tribute to those children's who died in attack .We all prayed to god in our heart while listening to his melody .

After inspiring  performances  of two ambassadors of the contest ,it was time for grand finale & winning performances of all top 10 finalists .The winner will be chosen in two categories "Junior" & Senior as mentioned above .

First round of performances started with children's of age group  8-11 years with their introduction ,followed by performances .Names of top 10 finalist (Abhinav Kumar ,Arpita Basnet,Shreya Basu ,Ashish kumar patra.Shivam Ahuja,Kanika Kappor,anuja Panchal ,shereyomi Chatterji,shaurya Saxsena,Shradda Shree & Vanika kappor ) in alphabetical order .

Later on the grand finale witnessed mesmerizing performances by theses 10 finalist.

After all performances ,few key people who were related to the contest (ie,Mr. Rajesh Sud CEO and Managing Director, Max Life Insurance ;Ms Anisha Motwani, Director & Chief Marketing Officer;Devraj Sanyal, Managing Director - Universal Music Group and EMI South Asia )   gave their thank you comments &  some thoughts  behind  "i-genius Young Singing Stars" .

At the end ,all audience witnessed a mind -toggling performance by one  of the popular band " RaagaTrippin'  +RaagaTrippin which consist of 6 musical artists  deleivering an insane vocal sound experience with music n ryhtm & new  Accapella Mash ups.

Results :
Finally  it was the time when result's were announced by the Jury members  in both categories :

Junior category : Shivam Ahuja (Winner)
Senior category :Shrada Shreya (Winner)

Both winners won an album contract whilst the 8 other finalists won "single  song " contract with UMG .

For more information on Event please visit :
This post is a part of press coverage for blogadda bloggers community .

Some Random moments from the Event : 

Groupfie with all finalists

Shivam ahuja -Winner
Raaga Trippin

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